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Course Details

Postgraduate

MSc Global Marketing

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DEV WP

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Last Update:

December 4, 2024

About Course

What the course is about: Focuses on marketing strategies that cater to international markets, incorporating cultural, economic, and technological considerations for global businesses.

What you will learn:

  • International market entry and expansion strategies
  • Cross-cultural consumer behavior and global branding
  • Global digital marketing and e-commerce
  • Marketing research and analytics in international markets

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